How To Promote and Market Your Boudoir Business

How To Promote and Market Your Boudoir Business

To effectively promote and market your boudoir business you must first know two things:

  1. What it is you’re marketing
  2. Who you’re marketing it to

Sounds simple, right? 

On the surface, it is.

You may have answered those two propositions in your head as,  “I’m marketing boudoir photography to women”.

Easy, right?

Well, that certainly is correct but that’s similar to asking your mom what’s for dinner and she responds with, “food”

We need to get more specific… a lot more, and by doing so you’ll end up defining your business and understanding what it is exactly you’re promoting and in so doing, that will define who you’ll be targeting to promote and market to.

One follows the other in a logical progression.

By the way, I’ll be using promote and market interchangeably throughout because they pretty much mean the same thing.

Okay, so that’s some of what we’ll be discussing but we’ll also be talking about the many ways you can promote and market your boudoir business through your website, social media, email marketing, and a lot more.

However, there’s really no point in getting into all that because we first have to know what it is we are marketing. That’s really the first step, or as Neil Armstrong put it, “That’s one small step for a boudoir photographer, one giant leap for their boudoir photography business” … or something like that. 

If you’re just starting out, I wouldn’t worry too much about all this just yet because you’re at the point where you’re just trying to stand… like a newborn calf… all wet and wobbly. Concentrate on getting your business standing firmly on two legs first, then revisit this post then.

In the mean time, concentrate on knowing your camera settings, understanding lighting, learning how to pose clients… all the basics, then after all that you’ll be in a much better position to apply the contents of this article. 

This is more for the boudoir photographer that’s been up and running for a while. They’ve been shooting clients… but they’re few and far between. Your business is up and running but you keep saying to yourself “I really need to concentrate on my marketing”.

I hear ya’ — you’re ready to take your business to the next level.

It’s not easy running a business. We live in a fiercely competitive world and the way we survive is by people knowing our business exists, what it does, and who it’s for. And that’s done through various forms of marketing and promotion. 

Okay, ready to get started?

What Are You Marketing?

As mentioned earlier, you’re not just marketing boudoir photography. I’ve yet to see a sign that reads “Generic Boudoir Photography”. So, you’re marketing some type of boudoir photography whether you’re conscious of it or not, but better to be conscious of it so you can emphasize it.

For example, maybe you only shoot black and white, or you have a light and airy style, or dark and moody. Perhaps your experience is exceptional, with wine or champagne, full hair and makeup, full lingerie closet to choose from, and it’s like a day at the spa.

You may cater to busy moms who need some “me time”, or busy professional women out in the workforce with a desire to express their feminine side.

What you’ll notice after a while is that you’ll start to attract a certain kind of woman. This is important because it’s telling you who your business is resonating with. Use this information to attract more of those same women or change what you’re doing if they’re not your ideal client.

Yes, you read that correctly. 

You can change who your business attracts.

In general, you’ll most likely attract those closest to your own sensibilities and tastes. It’s a cosmic vibrational kind of thing… if you’re into that. 

Take My Own Business For Example

I’m not trying to attract every woman out there. I emphasize art, artistry, big wall art, big albums… I’m all about the art of boudoir and quality.

I have a vary particular (artsy) style and that’s what I emphasize. I want to attract clients who are into the art of the image. I want to attract clients who like and appreciate big pieces of wall art. A big 50×20 metal print that’s going to hang over their bed or dresser and make a statement.

And that’s who I am. 

I want my boudoir images to be put on display and make a statement. 

That’s going to attract a certain kind of client who wants the same thing. 

Your Business

Your business may be totally different.

You may have personally been through some rough times and want to help other women who have gone through similar circumstances using boudoir as a kind of therapy

If that’s the case, and you don’t mind sharing that, then that’s what you should emphasize because if that’s your “why”, you’ll want to attract those kinds of clients.

Another example might be that you like to push the envelope a bit. You’re more edgy, bordering on erotica… because that’s a big part of who you are. 

If so, you’ll want to attract those of like mind.

So, going back to my original point about what is it you’re marketing and who you’re marketing it to…

It’s not just “boudoir photography” but a reflection of who you are and what you want to shoot.

Become a specialist in that particular style within boudoir.

If you’re just starting out, this may not be evident to you just yet. It may take you a while (months, years) to find it but just keep listening to that voice inside that’s quietly whispering to you. It knows where you want to go even if you don’t.

Trust your instincts, trust your gut, and move in that direction. 

This will define who you are, what you do, and who it’s for. 

So Remember…

You need to think deeply about this for a while, and sit with it and figure it out before you can start marketing effectively and really fine-tune your business.

This is what will separate you from the boudoir photographer down the street.

They’re not just buying boudoir photography, they’re buying your passion for what it is you do. Show them that passion, let it rub off on them, and draw them in. 

Your Website

Having a website is like having a place you can call home. 

It’s yours and no one can take it down or ban it, unlike a Facebook page that can be. If you just have a Facebook page to promote your business then you’re at the mercy of their policies and if they see something they don’t like you could wake up one morning and find yourself unable to access your page, along with all your followers.

I would suggest you start by creating your own website that’s yours and yours alone. You don’t want to be the victim of some big tech’s fickle policies that can shut you down overnight with no recourse.

Should You Have A Separate Website For Boudoir?

It depends.

If you shoot weddings, I think your boudoir photography should be part of your wedding site because the two genres complement each other.

Many brides will want a bridal boudoir shoot or if they haven’t heard of it before, be introduced to it on your website. It’s free marketing to your brides who go to your wedding site.

If you shoot high school seniors or family photography, I would definitely keep your boudoir photography on its own separate website. You don’t want to mix adult-themed photography with minors.

If you shoot beauty/glamour photography for women, in the style of Sue Bryce, I think it would be all right to have them together because, once again, they complement each other, and I think a lot women would be interested in doing a boudoir shoot having been introduced to it on your beauty/glamour site. 

So, like with weddings, having a boudoir section on your beauty/glamour site is free promotion for your boudoir business for your beauty/glamour clients. 

WordPress Or Drag and Drop?

There are two ways to go with creating your own website depending on how tech savvy you are.

WordPress definitely has a steeper learning curve and uses its own content creator called Gutenberg (named after the guy who invented the printing press). There’s also the option of using a more extensive and user-friendly third-party page-builder like Elementor that makes building your site more simple and easy.

Going with a drag-and-drop website builder like SquareSpace, Wixx, Weebly, or ResNexus can make things super fast and super easy to get you up and running in no time. You’ll be subject to their monthly fee though which will inevitably increase over time.

If you don’t have the time or inclination to learn WordPress then definitely go with the more simple drag-and-drop route. You’ll save yourself a ton of time and frustration.

Both are good options, pick the one that suits your comfort level with building and maintaining a site. 

If you’re really trying to save money, give WordPress a shot and learn by watching YouTube tutorials. You’ll need to pick a theme first then use Gutenberg to build your content. Just be aware that you’ll have two backends, one for WordPress and one for the theme you pick. That can be confusing. Some things can only be edited in WordPress while others, only in your theme. 

How To Market Yourself Using Your Website

There are a number of ways you can promote yourself on your website and we’ll take a closer look at each one. 


SEO stands for search engine optimization. It’s a way for search engines  like Google, Yahoo, and Bing to determine what your site is all about and how high it should rank in search results.

Ideally you want your website ranking number one on the first page of Google for “boudoir photography” in your local area… or at least on the first page. Google will rank ten organic websites along with a few paid ad websites and three local map results. 

Have A Blog

Having a blog and writing relevant articles that pertain to boudoir will allow people to discover your website without even knowing you exist first. The way it works is, let’s say you write a blog post (or article) on, “The Best Boudoir Outfits For A Boudoir Shoot”.

Women searching “best boudoir outfits” may come across your article and click on it which brings them to your website. After reading the post, they’ll see your menu up top and decide to check out your work. 

Writing many articles on boudoir topics women are searching for casts a wide net that brings in new visitors to your website allowing them to discover your work. 

Do You Have a CTA?

CTA stands for Call To Action. When you get visitors to your site you’ll want to entice them to sign up for your mailing list or newsletter by offering them something of value

Offer them a free PDF on The 5 Best Outfits For a Boudoir Shoot or something similar, or you could direct them to an article on your blog you’ve already written. Another enticement is to offer them special promotions and pricing they can only get by signing up.

You could also offer 10% off their session fee, free embossing on their boudoir album, or a $25 credit on wall art, but make it something juicy! Make it hard for them to turn down.

Notice what catches your attention from other businesses and services.

The point is to capture their email address so you can stay in touch with them on a regular basis. That keeps you and your boudoir business top of mind. Maybe they’re not ready to do a shoot right now, but when they are, you’ll be the first photographer that comes to mind. 

Have Several Forms

Ideally, you want people to be able to sign up to your email list in several places on your site. Having a pop-up form on your home page is good, but you can also have an embedded form in your sidebar or at the bottom of every page in your footer

Use A Banner

Some website builders will allow you to create a banner.

A banner is that piece of real estate at the very top of your home page (or any page for that matter).

Advertising an upcoming special or promotion in a banner (where normally nothing exists) will catch people’s attention because it’s not part of the regular design of your website to begin with. It will stand out and attract eyeballs.

Social Media Icons

Whatever social media you’re using, (Facebook, Instagram, Pinterest, Twitter/X) you want their button icons to be displayed in a prominent place on your site. Make it easy for people to click on them. 

Private Facebook Group

We’ll get more into Facebook in a bit, but I wanted to mention that if you have a private boudoir Facebook group that women can join, you’ll want to include a separate button for them to click on — and make sure you ask them to “Join my private boudoir Facebook group!” right next to the button.

This is to differentiate it from your boudoir business’s Facebook page (if you have one) that anyone can visit. 


Video is another great way to market your boudoir photography because it allows people to see first-hand what you and your brand is all about. It allows them to get to know, like, and trust you and no client will book with you until you check all those boxes.

There are many different types of videos you can make with just a simple smartphone that you can post on your website or YouTube channel that will draw people in and endear them to you and your brand. 

For example:

Behind the scenes of a shoot

Testimonials from satisfied clients

Studio walk-through tour

Image reveal — client seeing their images for the first time

Product reveal — client seeing their image products for the first time

An interview with you answering common questions

Your products (albums, wall art, image boxes, etc)

You explaining why you shoot boudoir or how you got into boudoir

Montage of an entire shoot from beginning to end

Montage of before and after images

Video On Your Website

You can feature these videos on your website which will increase the amount of time visitors spend on it, which in turn will help you rank higher on Google. 


Start a YouTube channel for your boudoir brand with a link to your website in the description.

Use local keywords of the city or town you’re in to attract more local clients, like “BTS of Boudoir Shoot in Cleveland, Ohio”. 

If you’re offering something really special that people fall in love with and simply must have, you’ll attract people from other parts that will travel longer distances to shoot with you.

Promoting yourself on YouTube can have this kind of reach and expand your client base outside just your local area.


Testimonials are powerful because it’s not you saying you’re great and wonderful and everyone should shoot with you, but others saying that. They’re an endorsement from others that you do good work and women are overjoyed with the results.

Video Testimonials

Getting testimonials on video amps up the impact ten times because potential clients get to experience the emotion the woman in the video is experiencing and that can be powerful stuff. 

Any time you can move someone emotionally with your work, that is key. There is no substitute for a more powerful endorsement.

Women, and people in general, make decisions on what they want based on emotion as opposed to logic, and boudoir photography is something woman want emotionally.

Google Ads

Google ads are a great way to have your boudoir business show up on the first page of Google, or at the top of page 2, 3, 4, etc. 

It works as an auction system. You decide how much you want to spend a day on your Google ad and you compete or bid against other boudoir photographers who are doing the same. 

In short, you’re all bidding on whose ad will be ranked higher based on the keywords you’re targeting. For instance, when a user types in “boudoir” or “boudoir near me” all the boudoir photographers in your area who are using Google Ads will be bidding for the highest position on the page. 

If Photographer A has an ad budget of $10 a day and hasn’t used it all up for that day, and photographer B has an ad budget of $2 a day and hasn’t used it all up for that day, Photographer A’s ad will rank higher on the page than yours.

That’s basically how it works.

In short, the bigger your ad budget per day, the higher your website will appear when users type in keywords related to boudoir. Hey, money talks, and it talks loudest when there’s more of it.

The more people using Google ads in your area, the more money you’ll have to spend (higher ad budget per day) to consistently have your ad rank high on the page.

The less people using Google ads in your area, the less money you’ll have to spend to have your ad consistently rank high on the page.

Makes sense, right? The more competition, the more money you’ll need to rank higher amongst that competition.

Google Ads Placement

Google reserves the top three spots on the page for paid Google Ads, denoted by a green “AD” next to the result. They also have some spots at the bottom of the page for those advertisers who came in fourth, fifth, and sixth place in the auction. 

The beauty of having your website rank high organically is that it will automatically appear on the first page within the first two or three results without having to pay for Google Ads. That’s what good SEO can do for you as discussed earlier under “How To Market Yourself Using Your Website”.

A Word of Caution

Google Ads can suck your ad budget dry in no time with little to no return unless you know what you’re doing. 

Before spending one dime on Google Ads, go on YouTube or look into buying a Google Ads tutorial from an expert to learn the best strategies and tactics so you’re not throwing your money down the drain. 

You can’t rely on the Google reps to have your best interests at heart. Their goal is to get you to spend as much money as possible, whereas, utilizing a strategy and plan will allow you to spend your money the most efficiently with the best results.

Google My Business

Regardless of whether or not you’re going to use Google Ads, you’ll most definitely want to register with Google My Business.

By registering with Google My Business, you’re providing all the information on your business Google needs to list you in Google Maps and helps with SEO and your ranking in their search results. 

Go to to get started. 

If you don’t already have a Google account, you’ll need to set one up first before utilizing Google My Business.

(Does it sound like Google is taking over the world?)

Once registered, Google My Business will have you fill out all kinds of info on your boudoir business (your business profile) such as hours of operation, address, phone number, along with the opportunity to post images of your studio and any products you sell — really anything related to your business.

You’re also able to access Google Ads from there as well (how convenient).

Google Reviews

A big part of Google My Business are the reviews.

Clients can go to Google and write a review on their experience with you.

Getting a lot of high-rated reviews (5 stars) will help you inch up the rankings in search results so reviews are really important.

Asking For A Review

If you feel your client had a good experience with their session and are happy with their images, then by all means, ask them if they would write a review for you. 

The timing of this is important though. I usually don’t mention it until the entire process is over and they’re headed home and I’ll say something like, “Hey, if you don’t mind I’d love it if you could write a quick review for me on Google.”

They’ll more than likely be happy to, then I say.

“Okay, great. I’ll send you an email with a link.”

By asking them first in person, they’ll be prepared when your email comes as opposed to just sending it blindly afterwards. 

Then send it to them right away while it’s still fresh in their mind and they’re on an emotional high from having just received their image products. 

Facebook Ads

Along with Google Ads, Facebook Ads is the other big elephant in the room as far as paid advertising goes in our now digital world. 

The big difference between Google Ads and Facebook Ads is that with Google Ads, the user is pro-actively typing into the search box “boudoir” or “boudoir near me” or something having to do with boudoir photography. 

It’s currently on her mind and she’s taking action to find information about it. One might say she’s in “buying mode”. 

With Facebook Ads, you could be on the platform just reading through your feed when a boudoir ad comes along because although you weren’t thinking about boudoir at the moment, you were targeted as being a likely candidate for someone interested in boudoir because of the interests you chose at some point — or perhaps it was just your gender and age. 

Target Marketing

The reason Facebook is one of the most profitable and successful companies in the world is because of their targeting capabilities it can provide advertisers.

Advertisers have the ability to focus in on their target audience to include age, gender, level of income, level of education, location, along with specific interests… such as boudoir, or photography.

That’s some pretty powerful stuff because you know your ad will only be shown to those people who fit the profile you’re creating. 

I’ve used Facebook Ads a lot more than Google Ads personally, (not saying one is better than the other) and I can attest to its ability to find potential customers for your business. 

As with Google Ads, if you’re going to dive into using Facebook Ads I would highly recommend doing some research first or investing in a Facebook Ads course before spending your money. It will save you money in the long run because just like Google Ads, Facebook Ads can swallow up your hard earned cash just as fast with little to no results if you don’t know what you’re doing.

One course I can personally recommend because I’ve bought and used it to good effect is “The Art of Six Figures — The Ultimate Facebook Ads Course”. 

Google and Facebook are powerful platforms you can advertise your boudoir business on and I would recommend educating yourself and experimenting with both.

Facebook Business Page

While we’re on the subject of Facebook, starting a Facebook business page for your boudoir business would be a good idea, one that’s separate from your personal page.

Facebook is integrating business pages with Facebook Ads more and more and limiting that connection with personal pages. They want all business pages currently on personal pages to migrate over to business pages.

I don’t use my business Facebook page a lot to promote my boudoir business but I do have a presence. I mainly use Facebook for my private VIP boudoir group but more on that in a bit. 

The main thing I want to emphasize here is that it’s not wise to just have a Facebook page to promote your business because, as stated earlier, you have no control. Facebook can shut you down at any time for violating their standards and policies… which can change at any time as well.

That’s why it’s important to have your own website because you’re in control, not someone else.

Private VIP Facebook Group

Starting a private VIP Facebook group for your followers has proven to be quite powerful for many boudoir photographers. 

It’s a place where women can discuss and share all things boudoir-related in a private environment. 

Its real value though is for marketing purposes for fans of boudoir and of your business specifically. Think about it, if you have a large and growing group of women who are interested in getting a boudoir shoot at some point, then you don’t have to pay for Facebook ads to reach those women in the first place… because they’re already in your group!

You can run contests, specials, promotions, discounts, model calls, or anything really, all directed at the women in your private VIP group. 

Facebook Live!

Another big advantage is the ability to broadcast live directly to your members. You could do a live behind-the-scenes broadcast of a shoot so members can see how you work and what exactly goes on during one of your sessions.

How valuable is that?!

Join My Private VIP Facebook Group!

If you are starting a private VIP Facebook group for your boudoir followers, make sure you have a link or button on your website people can click to request to be in your group. 

The way it works with private groups is that they don’t automatically get access. You have to approve each and every request before they’re allowed to be a member. 

Social Media 

I’m not going to talk about every social media platform out there but I will mention Instagram and Pinterest.


Instagram is owned by Facebook so the same standards and policies that govern FB govern the ‘gram… and FB wants to keep things fairly clean.

That’s why more and more IG accounts are being censored limiting the reach of your images through hashtags.

Yup, that’s right. Your Instagram buck doesn’t go nearly as far as it used to… and I only see things getting more restrictive in the future. 

I guess now’s a good time to mention…

The Sensitive Nature of Marketing Boudoir

We, as boudoir photographers, are used to seeing women in all states of undress with lots of flesh flying around every which way. You could even say we’re somewhat immune to its effect at some level because we deal with it so often.

I think it’s safe to also say that boudoir photographers in general are more free and open to the human body expressing itself in a sexual manner than others might be.

Not everyone has the same attitude though… especially if you run a multi-billion dollar a year company. They have a lot more to lose and they’re going to protect that business from anything that could harm it.

In short, they don’t want to offend any more people than they have to and showing images of scantily clad women in sexualized poses in their advertising is where they draw the line. 

You, as a business owner, have to be more creative and conservative when it comes to the images in your advertising. 

So, be prepared to adapt. 

I’ve written more about this in an article called, “What You Should Know Before Advertising Boudoir On Facebook” if you’re interested. 

Okay, back to our regularly schedule program.

Instagram Stories

Instagram stories and reels are short videos you can record and market your business with. 

They’re great because unlike recording a video conventionally, there’s no editing. You just push a button and begin recording, then you can immediately upload it to your Instagram page. 

Anything you would normally record with regard to your business you can do with IG stories. They’re best used for top-of-mind advertising or little reminders that say, “Hey, I’m here doing this with my business. Don’t forget about me.” 

They’re also good for followers to get to know, like, and trust you. People won’t buy what you’re selling unless they know, like, and trust you. So, use IG stories and reels to get people to know you better by sharing little everyday moments with them. 


Did you know that close to 70% of all Pinterest users are women? 

If you’re a boudoir photographer, Pinterest is probably one of the best social media platforms you can be on. 

The way it works is you first want to create a business account, then you want to create a lot of different boards.

So, you might have a board dedicated to lingerie, one on prepping for your shoot, one on poses, one for your products, and on and on. You want to have a lot of boards. 

Then you populate those boards with Pins that all lead back to your website. 

If you write articles or blog posts that a potential client might be interested in reading, you can create a pin with an image and title that will lead them back to that written content on your site. 

It’s like putting out a trail of digital bread crumbs that all lead back to your website where they can get introduced to your brand and opt into your email list.

You can then keep yourself top-of-mind through Instagram posts, Facebook posts, and an invitation into your private VIP Facebook group where they receive special promotions and live broadcasts, and on and on. 

Let’s shift gears here for a moment and get off-line because there are other ways to promote and market your boudoir business other than being online.

Wedding Expos

Wedding expos can be pricey but you get to meet potential clients face-to-face and they get to touch and see your products first hand, such as albums, images boxes, and wall art.

You can also collect emails by giving away a free bridal boudoir shoot or whatever you think would make an irresistible prize that someone would give up their email for. That’s key, making the offer irresistible.

You could also offer a special discount for booking at the expo to get brides-to-be to take action right there. Let them know that your offer is good only if they book at the expo and not later on when you’re done and everyone goes home and they call you later.

That limited time offer with a deadline will get brides on the fence to make a decision and not go home and forget about you once the expo is over.

Going the Expo Route

If you do decide to do an expo it would be a good idea to attend one first as an attendee to see what you’ll need to set up a good booth.

In my area, they allow attendees a huge discount during the last hour of the expo so you don’t have to pay full price.

Once inside you’ll have ample time to walk around and see how all the vendors set up, especially wedding photographers. Notice how they display their products and what you’ll need to bring if you decide to do one yourself. 

Also, take note of any promotions they’re running and if they bring their own lighting.

Model Calls

I won’t go into too much detail here about model calls because I’ve written an entire article on it on my blog, so if you’re interested in getting more in depth you can check it out here.

Basically, a model call is a way for a boudoir photographer to generate brand awareness, images for their portfolio, and make some sales with an attractive low cost of entry.

The key is the low cost of entry.

You can greatly reduce your session fee or waive it altogether to entice women into getting a boudoir shoot. Now, these model calls are not your full-on regular sessions but more of a mini-shoot so they get a taste of what boudoir is all about.

It’s good to offer them at least one type of product like an 8×10 (or whatever size print you feel comfortable with giving away), or a couple digital images that is their’s to keep.

The idea is to get women into your studio, have them experience a shoot in a limited way at a low cost of entry, then expose them to all the wonderful images you took. In most cases, they’ll become so emotionally attached to what they see they’ll want to buy above and beyond what comes with their shoot. 

Host An Open House

Hosting an open house at your studio or at your house (or friend’s house) if you don’t have a studio, is a great way to promote your business. 

It’s kind of like a cocktail party with your boudoir business as its central theme. This is also a great opportunity to display wall art that can be featured.

Everyone Loves Door Prizes

Have door prizes women can win, like free embossing or gilding on their album, five extra images in their album, a free 20 minute mini-shoot with a free 8×10. Really anything you feel comfortable with giving away free as a prize.

If doing this, it would probably be a good idea to have these prizes expire within a certain amount of time… like say, “must be redeemed within six months”, or something like that.

To really make it enticing, advertise that one woman will win a free session worth $400 (or whatever price you charge) but make sure they know up front that image products are not included.

You need something big to really draw them in and attend. 

Boudoir Videos

Another great highlight would be to show some boudoir videos or slideshows of past clients that are set to music.

If you’re not sure what a boudoir video is, it’s just a quick video of a client, about 60 to 90 seconds, from her photoshoot. These are short little clips of her posing, walking sexy in lingerie, moving sensually on a bed, just anything sexy really.

Think of it as a quick montage of sexy images set to music.

Video Slideshow

If you don’t have any boudoir videos you can easily make a video slideshow. This is just a series of still images set to music with smooth transitions from one shot to the next.

Use images from past clients that signed a release for you to use publicly.

You don’t have to be an editing pro to make this happen. You can use something as simple as iMovie for Mac or any of the free editing software programs for PC. Just Google “free editing software for Mac (or PC)”.

Wedding Planners

Connecting with several wedding planners in your area can also work. This is really about establishing a relationship with a few planners that are willing to refer their clients to you if any of their brides are thinking about getting a boudoir shoot.

Offering a wedding planner a free mini-shoot would certainly cement your business into their brain the next time a bride mentions getting a boudoir shoot.

In return, you can offer to refer your boudoir clients over to the wedding planner, but make sure you’re offering something of value to them too or they’ll have no incentive to refer clients to you.

Cross Promotions With Local Businesses

Doing cross promotions with local businesses doesn’t happen overnight. This is about establishing relationships over a period of time. 

For this to work you both have to be benefiting from promoting each other’s business. It can’t be lopsided. 

If you’re referring clients to a nail salon for their mani’s and pedi’s before a shoot, you should be receiving new clients from them as well on a regular basis. 

Same can be said for a hair salon.

Making An Impression

A great way to ensure that people talk about and refer your business is to give one or two or how many people you want, a taste. 

Offer free mini-sessions with a free 8×10 or 3 free digitals to people who work there. That way they’ll have first-hand experience and be able to talk about their boudoir session and recommend you even more.

In fact, that’s really the only way to do it. The more you invest in them, the more you’ll get back in return.

It’s the law of reciprocity. 

You must be willing to do this without expecting anything in return (like a free manicure or haircut) except them referring potential clients over to you.

You can do this with any type of business whose clients could also be your clients, like…

Tanning Salons

Hair Salons

Nail Salons


Local lingerie shops

Wedding Planners

Maternity Stores (by the way, maternity boudoir is getting more and more popular)

Word of Mouth Referrals

Probably the best kind or marketing and promotion you do will not even be done by you but by others… your satisfied clients. 

Having advocates like this speaking on your behalf about how great their experiences were is invaluable because it’s not you saying how wonderful you are but someone else saying it. 

Think of your clients as free marketing and promotion bots roaming all around your area singing the praises of what you do. That only happens if you worked hard to make sure each and every one had a great experience and was happy with the outcome. 

Donate A Prize For Local Charity or Fundraising Event 

You could donate a free boudoir session as a prize for a local charity or fundraising event.

Ideally, you’d want to donate to something where a lot of women will be participating exposing your business to free publicity.


I hope this article has cast some light on the many ways you can promote and market your boudoir business. There’s a lot to it but if you can find one or two that work well, stick with those, then add one or two more methods if you care to. 

In all likelihood you’ll probably utilize three or four methods to really get the word out but I wanted to cover as many ways as I could think of (I’m sure there’s more) because every one is different and we’ll all gravitate to different strategies. 

Thanks for your time!

Charles Mitri

Founder / Lounge Boudoir

If you found this article helpful, please forward it to someone it may also benefit.

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Charles Mitri

Charles Mitri is an award-winning boudoir photographer and also founder and writer of, an educational blog and resource website for boudoir photographers worldwide. He lives in Yorktown, Virginia.

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